How to create a basic website speed report

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I’ve decided to provide how I do a basic report on website speed. This is only a single page, however there are aspects of the report which will effect a full site.

This report could be used in the following ways:

  • To sell to an end customer.
  • To offer as a gesture of good will to convert a potential client
  • To use whilst generating leads for a potential full site review/service
  • For use on your own website to know where there’s problems
  • And many more that I haven’t really thought of.

A quick note to anyone who doesn’t work with websites or

The document has the following headings:

Customer:

Website URL:

URL of reviewed page:

How quick is the page currently?:

How large is the page currently?:

How many files are being loaded?:

What is the PageSpeed Score? (Average of 81%):

Is the website running on a CMS (Content Management System): Yes/No

If so, what CMS is being used?:

Is the website using a CDN (Content Delivery Network): Yes/No

If so, what CDN is being used?:

Is the website responsive?: Yes/No

What areas could the page improve most in?:

Roughly what savings could be made in page size:

Roughly what savings could be made in load time: 

Roughly how many files (requests) can be reduced:


Now of course, this isn’t an in-depth review of a website, so these can just be used as areas which can be expanded upon, for example if you’re going to say the issues then how to improve, you could add a section being “What are the top 5 problems on this webpage” and you could easily use a tool to test this.

So I will do an example on this website, any sections where I feel the answer isn’t obvious I will answer how I did this beneath the document.

Customer: Thomas Harvey

Website URL: http://thomasharvey.me

URL of reviewed page: http://thomasharvey.me/

How quick is the page currently?: 2.3 seconds

How large is the page currently?: 415kb

How many files are being loaded?: 21 files

What is the PageSpeed Score? (Average of 81%): 97%

Is the website running on a CMS (Content Management System): Yes

If so, what CMS is being used?: Joomla

Is the website using a CDN (Content Delivery Network): Yes

If so, what CDN is being used?: Cloudflare

Is the website responsive?: Yes

What areas could the page improve most in?: Images could be converted to jpg and hosting

Roughly what savings could be made in page size: 20kb

Roughly what savings could be made in load time: 0.1-1 seconds

Roughly how many files (requests) can be reduced: 0


Here’s how I completed the following

How quick is the page currently / How large is the page currently / How many files are being loaded?:

You can use tools such as: https://gtmetrix.com and http://www.webpagetest.org/

What is the PageSpeed Score? (Average of 81%): 

https://developers.google.com/speed/pagespeed/insights/ or https://gtmetrix.com

Is the website running on a CMS (Content Management System) / If so, what CMS is being used?: 

Try using a website like http://whatcms.org/ or http://whatcmsisthis.com/ (not always accurate)

Is the website using a CDN (Content Delivery Network) / If so, what CDN is being used?: 

http://www.cdnplanet.com/tools/cdnfinder/

Is the website responsive?:

I enjoy this website – http://responsivedesignchecker.com/

What areas could the page improve most in?:

Use the results generated by gtmetrix/webpagetest to highlight key areas of improvement.

Roughly what savings could be made in page size: 

This is a very rough estimate, you can use the numbers in gtmetrix/webpagetest to get a number, however I usually do to the nearest 50kb to give rough figures.

Roughly what savings could be made in load time: 

Just use best judgement on this, always be conservative and always say these are just an estimate.

Roughly how many files (requests) can be reduced:

If you are combining js/css files for example you can use CTRL+F in the source code and just type .css or .js and remove 1 from the number found to get a number of files. Then do the same for css sprites and any files you would remove. 


Hopefully this is helpful to some people, it doesn’t take long to complete this, the length for this report comes with the knowledge required to find the changes that these tools can’t give you, or go against the advice of the tools.


I'm a digital marketing consultant based near Peterborough, England. I'm active on the SEO Chat forums and Moz. I'm always on the look out for things to test and to learn that little bit more.

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I'm a digital marketing consultant, posting as much as I can that will help people learn about SEO and other topics. 

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