Why is it important to give back?

  • 14th August 2016
  • SEO
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As some of you may know, I offer my time to charities. However, this isn’t just beneficial to the charities that you help. There are benefits to every single party involved. Here’s a list of what the person providing the services gets back:

  • Self Worth

Through volunteering your time to a charity and making a difference with them, you’re helping them fulfil their mission as easily and effectively as possible. What this does when you’re working on other jobs is knowing that you have a value. You get a level of self confidence once you’ve done work with a charity, you get to say things like “I’ve helped change someones life for the better”

  • Experience

When people on SEOchat ask about how they should learn SEO, I give the obvious advice, asking questions, reading guides, make your own site. However I also include charity work. I offer for them to pick a charity, approach them and say what they propose. I will then guide them through the process. So through the whole time the charity gets work done, the person I’m helping gets experience and I’ve managed to help someone and a charity! If you’re working on a charity site and you approach an issue, if you get a similar issue you’ll be able to handle this within ordinary consulting too.

  • Case Studies

Charities have an excellent reputation, adding a charity to your portfolio is a great way of conveying trust with a potential client, especially if it’s a cause that they are passionate about.

  • Referrals

As with any job that you complete, a job well done always has the chance to get you referral work. A charity is no different, if you contribute and they feel it’s suitable, a charity may add you to a supporters page.


I plead with everyone reading this though, please do think about offering your time/experience to a charity. A lot of consultants spend their time thinking about how to take themselves to the next level. Just spend some time and think about others, you never know, this might be what you need to get to the next level.


I'm a digital marketing consultant based near Peterborough, England. I'm active on the SEO Chat forums and Moz. I'm always on the look out for things to test and to learn that little bit more.

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I'm a digital marketing consultant, posting as much as I can that will help people learn about SEO and other topics. 

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